Discovered by Alexander Bell in 1823, tucked away in the foothills of the Blue Mountains, Bilpin's fertile soil. One of Australia's premium apple growing regions. Bilpins Cider is made from local hand-picked & freshly crushed apples grown in the orchards that surround the township. My job was to draw on the beautifully honest story behind Bilpin Cider and develop the way the brand communicates online and in print. A grided system of images was developed and used throughout the brand allowing people to connect to the sense of adventure and tell a story that connects. The "natural and real" art direction of the photography expresses the location, tradition and honesty of the brand.

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